New product research: go or no-go, backed by evidence
Launch it, rework it or leave it alone—with evidence at every step
Problem
A new product idea is always a clash of opinions: "it will sell / it won't." Checking every idea by hand means weeks of work for a marketer, a lawyer and a buyer. Not checking means a batch in the warehouse that doesn't sell.
What we built
An eight-stage research pipeline: in goes your own idea or a competitor's new product, out comes a document with a straight verdict. Every stage leaves findings you can verify: the path to the decision is visible, not a "black box that produced an answer."
How it works
Brief
The input is your own idea or a new product spotted at a competitor.
Context
The idea is checked against the company's product range and positioning.
Analogs
Similar products on the market: why they took off or flopped.
Demand
Real market demand from official search-query statistics—in absolute numbers, not "I have a feeling it will sell."
Regulation
A check of what Russian and EAEU law requires for this product category.
Synthesis
The concept: who the product is for, how it differs, how to position it. Plus a packaging sketch.
Self-check
The agent attacks its own conclusions—looking for where it might have gone wrong.
Verdict
Launch / don't launch / rework—with reasoning for every stage.
The most important stage is the self-check: the agent has to find the weak spots in its own conclusions before a human sees them.
Killing a weak concept during research is cheaper than killing it in the warehouse with an unsold batch.
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