Orbi: the company channel runs itself
Several posts a day, every day—no copywriter, no human involved
Problem
Running a channel worth reading, every day, is a job of its own, and a team of real people never finds the time for it. The channel either dies or eats up hours.
What we built
An autonomous newsroom: it finds and checks its sources, decides what to write about, writes the text, picks and checks the image, publishes on schedule. No human takes part—we check it the same way we would check an editor.
How it works
Monitoring
The newsroom reads its sources and picks stories—it remembers what it has already covered and does not repeat itself.
Text
Writes the post in the channel's editorial style.
Fact-check
Checks what it wrote against the source: figures that are not there never reach the post.
Image
Picks an image for the text and checks it.
Publishing
On schedule, several times a day, with no human involved.
Every post is fact-checked against the source.
Numbers and claims that were not in the source are cut before publishing. We trust our newsroom exactly as far as we check it.
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