Competitor analysis: market intel on your desk every morning
Competitors' new products, promotions and prices—collected overnight, with no analyst on staff
Problem
Competitors launch new products, run promotions and change prices every day. Tracking it by hand takes a full-time person—and you still miss things.
What we built
An agent that visits competitors' social accounts, websites and video channels every day, sorts the finds by type—new product, promotion, event—describes the packaging from a photo and keeps a profile of every competitor: who they are, what they sell, what price segment they are in.
How it works
Sources
From the competitor's name alone, the agent finds their official social accounts itself—and checks each one first-hand before putting it under monitoring.
Daily crawl
Social networks, websites, video and channels—including platforms that try to keep bots out.
Parsing finds
Every news item is classified, packaging is described from the photo, foreign-language posts are translated and marked "translated".
Two verdicts
"How is this landing on the market" and "how does it compare with our own range"—checked against the company catalog.
Discussion
Any find can be opened in a chat—the agent already knows the context of the news item and the competitor's profile.
We didn't take the "find sources automatically" button at its word.
The agent checks every account it finds first-hand—are the posts genuine, is there an audience—and shows a person the evidence. An invented source never makes it into monitoring.
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